In celebration of the Lacoste Foundation’s 20th anniversary, we are
donating €1 for every purchase made from 16 – 25 October 2026 to Tennis South
Africa.  

 Beyond every journey, there is a coach 

This campaign is embodied by the
Foundation’s ambassador, Venus Williams, and highlights the role of coaches. They
often work behind the scenes, yet their role is fundamental. On a daily basis,
they transmit far more than technical skills: they instill lasting values such
as respect, perseverance, and team spirit. They are trusted figures who listen,
support, and guide.

For many young people, they become
mentors—those who believe in them even before they believe in themselves.
Without them, there is no momentum, no confidence, and no possible path
forward. Because behind every journey built and every future shaped, there is
the decisive presence of a coach.

Foundation 20th ANNIVERSARY

"20 years : Where it all begins."

To celebrate 20 years of commitment, the Lacoste Foundation is launching its new campaign: “Beyond Every Journey, There Is a Coach.”
 
For two decades, the Foundation has empowered young people through sport and education, recognizing the transformative role that coaches play in shaping lives. Coaches are often the driving force behind every success story—instilling confidence, discipline, resilience, and hope every day.
 
As part of this anniversary campaign, Lacoste will donate €1 to its Foundation for every purchase made. This solidarity initiative aims to sustainably strengthen the training, support, and recognition of coaches working within partner organizations, including Tennis South Africa. 
 
By investing in those who guide and inspire others, the Lacoste Foundation continues its mission of creating lasting opportunities and positive change for future generations.